Archives for November 2022

When I think about the holiday season, I think “calm before the storm.” That’s because in my profession, once mid-December hits, we’re scrambling to handle EOY matters. My profession is pretty “calendar-driven.” For “normal” Atlanta business owners, this season can mean all different kinds of crazy. (But hey — we can still enjoy the smells, like turkeys roasting, cookies baking, and evergreen wreaths). And as you prepare to fill your… Read More

In the fashion of this season, I’m feeling particularly grateful. For many things, but especially because…  Over the past few weeks and months, I’ve been reminded of how important the work we do here at Mark Perlberg CPA PLLC is. Not because it’s inherently noble — but rather because we get to play a role in the results for so many businesses, thereby making our own little dent in the… Read More

Holiday creep. It’s real. Here we are in early November, and it feels like Christmas decorations and other holiday chicanery have already been upon us. Atlanta retailers are buckling in for what looks to be a rough shopping season, given current economic factors… BUT per the U.S. Chamber of Commerce, over 30% of consumers got a head start on their holiday shopping in October. What have you noticed? How is… Read More

I’m always a little surprised (but mostly not) by the number of responses to these weekly writings from Atlanta business owners like you. Here’s a little insight into why I do this… an inside scoop. I’m certainly not a marketing expert, but I’ve discovered something here that really is worth sharing. There’s a reason why many small business owners think email marketing doesn’t work. They haven’t been doing it right… Read More