Prosperl CPA | Accounting Blog

In conversations with Atlanta business owner friends recently, it seems hiring has been a struggle bus (can you relate?).  There are qualified applicants showing up in their resume stacks. But, what’s more difficult to look for in that pile is the right combo of qualified and quality to fill out the position. For a lot of them, no one’s really standing out from the pack. Hiring ain’t easy. Picking someone… Read More

An unfortunate thing about being a business owner sometimes is that you are at the crosshairs of the changing winds of the culture. And these past ten years, the very polarized political environment has put some pressures on businesses to align with different political leanings.  While some have capitalized on that and seen some gains (examples: Jeremy’s Razors and Ben & Jerry’s), backing certain ideals can put business owners like you in… Read More

How did Memorial Day affect your Atlanta business this year? Did you run any sales or promotions for members of the military? Join a parade to advertise your business? Holidays are an excellent opportunity to connect with the community and get visibility. And, if you missed doing that for Memorial Day, Independence Day is only a month or so away. Start thinking about some ways you can establish your business… Read More

 This past weekend, Ed Dwight — age 90, became the oldest person to travel to space. Six decades ago, he was on a trajectory to become the first Black astronaut in space, but ultimately was passed over. The space excursion certainly cements the old adage “It’s never too late to pursue your dream.” Dwight’s once-in-a-lifetime experience has birthed new dreams — he wants to orbit the whole earth now. But Dwight’s… Read More

As enticing as the tax benefits and wealth creation opportunities may seem with short-term rentals, it’s crucial to approach the short-term rental loophole with caution and a well-thought-out strategy because the short-term rental market is not without its challenges. Consider the following: Average Stays: If the duration of guest stays is under 7 days, you DO NOT need Real Estate Professional Tax Status to treat losses as nonpassive. Material Participation:… Read More

Seven-figure business owners probably worry about overpaying taxes, but it’s possible to master your tax fate with strategic planning and understanding nuanced tax strategies. While big profits equal big taxes, Mark Perlberg, an Atlanta based CPA and Tax Strategist, shares some tips on how to unravel tax codes and optimize techniques that are essential for those earning seven figures or more. 1. Pass-through Entity Tax Elections: Utilizing pass-through entity structures… Read More