{"id":15512,"date":"2022-05-17T21:00:03","date_gmt":"2022-05-17T21:00:03","guid":{"rendered":"https:\/\/www.markperlbergcpa.com\/three-financial-statements-atlanta-smbs-need-to-get-right\/"},"modified":"2022-05-17T21:00:03","modified_gmt":"2022-05-17T21:00:03","slug":"three-financial-statements-atlanta-smbs-need-to-get-right","status":"publish","type":"post","link":"https:\/\/prosperlcpa.com\/blog\/2022\/05\/three-financial-statements-atlanta-smbs-need-to-get-right\/","title":{"rendered":"Three Financial Statements Atlanta SMBs Need To Get Right"},"content":{"rendered":"<div class=\"pme-content\">\n<p>If you\u2019re a successful Atlanta business owner in this high-pressure time, you\u2019ve learned to master the art of the pivot.&nbsp;<\/p>\n<p>Pivot on pricing, pivot on operations, pivot on hiring, pivot on supply, pivot on financials&#8230;&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/promarketeremail.com\/Uploads\/giphy.gif\"><\/p>\n<p>Successfully pulling it off is impressive \u2013 really. As someone who works closely with a LOT of SMB owners, believe me, I know that it ain\u2019t easy.<\/p>\n<p>In fact, maybe you\u2019re one of those businesses struggling to come through it all, even with those sweet, sweet pivots. Well, one piece of good news right now: there are (still!) many&nbsp;<a href=\"https:\/\/www.uschamber.com\/co\/run\/business-financing\/government-small-business-grant-programs\"><span style=\"color:#1155CC;\">grants available<\/span><\/a> to small business owners that could bring a little cash infusion to help get you through.&nbsp;<\/p>\n<p>Another significant help? A little bit of guidance.<i> (Ahem.)<\/i><\/p>\n<p>We\u2019d be <u>happy<\/u> to sit down with you, take a look at those financial statements and see how we can get your business on steadier ground. <strong><a href=\"https:\/\/calendly.com\/mark-perlberg-cpa\">calendly.com\/mark-perlberg-cpa<\/a><\/strong><\/p>\n<p>We\u2019ll start by taking a look at the big three financial statements: balance sheet, income statement, and cash flow statement. And so that\u2019s what I want to talk about today\u2026<\/p>\n<p><span class=\"text-huge\"><strong>Three Financial Statements Atlanta SMBs Need To Get Right<\/strong><\/span><strong>&nbsp;<\/strong><br \/><span class=\"text-small\"><i>\u201cA business that makes nothing but money is a poor business.\u201d \u2013 Henry Ford&nbsp;<\/i><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">As a small-business owner, you probably spend a lot of time thinking about the ins and outs of your company\u2019s cash flow, A\/R, A\/P, and so on. Those and other financial categories of your books can show you a lot about where your company is headed\u2026 if you know <i>where<\/i> and <i>how<\/i> to look for both warning signs and good omens.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">And that\u2019s more important than ever as small businesses struggle to get their revenues back to pre-pandemic levels.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Here\u2019s what you can learn from your books to keep your business on track.&nbsp;<strong>&nbsp;<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\"><strong>The big three<\/strong><strong> financial statements<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Three major parts make up the basic financial picture of your small business: your balance sheet, income statement, and cash flow statement.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">These three&nbsp; financial statementsseem similar \u2013 and they are, at first glance. But digging helps you see the details that combined give you a clear picture of the direction of your small business.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\"><strong>The balance sheet<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">The balance sheet presents the financial position of your company \u2013 your assets minus liabilities and owners\u2019 equity at any given date \u2013 and how the assets are funded either by income, investment, or loan.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">You\u2019re familiar with most of the terms here, such as accounts receivable and payable. Assets are generally listed in order of liquidity (\u201ccash\u201d is often first, for example). Liabilities are generally listed in the order in which you should pay them.<strong>&nbsp;<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Points to look for:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"color:black;font-family:Georgia, serif;\">Receivables should not be on the higher side as compared to total assets. Higher inventories can reflect lower sales.<\/span><\/li>\n<li><span style=\"color:black;font-family:Georgia, serif;\">Liabilities don\u2019t necessarily include contingent liabilities that may arise in the future when a specific event occurs.<\/span><\/li>\n<\/ul>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Balance sheets can also quickly show you red flags. Debt, for one. Watch for high amounts when they\u2019re stacked against your company\u2019s overall net worth or cash flows. This can spell special trouble in inflationary times like these.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Double-check contingent liabilities \u2013 how bad are they and when will they come due? Are you a seasonal business? Check the date on assets and receivables and make sure you\u2019re getting a picture of your company\u2019s <i>year-long<\/i> strengths.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Also, check the sheet for cash,<i>&nbsp;<\/i>including at-hand, banked, and what comes from short-term investment. Is the level low or high relative to debt? How rapid is the outlay relative to your company\u2019s growth? It should be fairly steady unless you recently went through an unusual expansion.<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\"><strong>The income statement<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Your income statement (aka your profit and loss statement) is the barometer of your company. It shows the financial performance over time with a picture of direct and indirect expenses.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">It starts with revenue from the core operating activities and includes such other revenue as income from dividends, rentals, and other factors. Deducting expenses, of course, show net pre-tax income.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">A couple points:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"color:black;font-family:Georgia, serif;\">Depreciation expense is the apportioned capital expense for the period.&nbsp;<\/span><\/li>\n<li><span style=\"color:black;font-family:Georgia, serif;\">\u201cInterest paid\u201d should include other bank charges as well.<i>&nbsp;<\/i><\/span><\/li>\n<\/ul>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Some warning signs here are clear, such as if your costs exceed your sales (meaning you may need to lower expenses or increase prices). Also, watch for unexplained drops in sales and marketing expenditures \u2013 this can hurt your bottom line down the road \u2013 or for jumps in operating costs without a corresponding rise in revenue.<strong>&nbsp;<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\"><strong>The cash flow statement<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">This statement shows where you get your money from your core activities, investing activities, and financing activities. Operating activities should be your biggest category here. Investing activity shows cash flow related to asset costs and sales. Financing activities present the movement in the capital structure of your business, such as long-term and short-term borrowings\u2019 repayments and procurements, payments of dividends, and interest on obligations.&nbsp;<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">A glance at your cash flow statement can show you distinct warning signs. Do you rely too much on big but infrequent payments from just a few clients? Do you have many delayed receivables, maybe from slow-paying customers? Are you paying your bills too slowly? The ending cash and cash equivalents should also match with the cash and cash equivalents reflected in the balance sheet of the entity for the said period.<strong>&nbsp;<\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;font-family:Georgia, serif;\">Don\u2019t forget to step back and look at the bigger picture. Do you even have all these financials, and are they complete? Are you the only one who ever looks at them or who seems to care? Those too are warning signs \u2013 big ones.<\/span><\/p>\n<p style=\"margin-left:0cm;\">&nbsp;<\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;\">These three financial statements just scratch the surface. If you know you need some help to start digging deeper into your business financials, let\u2019s schedule a time to chat.<\/span><\/p>\n<p style=\"margin-left:0cm;\"><span style=\"color:black;\"><strong><a href=\"https:\/\/calendly.com\/mark-perlberg-cpa\">calendly.com\/mark-perlberg-cpa<\/a><\/strong><\/span><\/p>\n<p style=\"margin-left:0cm;\">We\u2019re here for you and your Atlanta business.<\/p>\n<p style=\"margin-left:0cm;\">On your team,<\/p>\n<p><strong>Mark Perlberg<\/strong><br \/><strong><\/strong><br \/><strong>Mark Perlberg CPA PLLC<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<\/div>\n<style>.pme-content {\n\tfont-size: 1.2em\n}<\/p>\n<p>.text-tiny {\n\tfont-size: .7em\n}<\/p>\n<p>.text-small {\n\tfont-size: .85em\n}<\/p>\n<p>.text-big {\n\tfont-size: 1.4em\n}<\/p>\n<p>.text-huge {\n\tfont-size: 1.8em\n}<\/p>\n<p>.marker-yellow {\n\tbackground-color: #fdfd77\n}<\/p>\n<p>.marker-green {\n\tbackground-color: #63f963\n}<\/p>\n<p>.marker-pink {\n\tbackground-color: #fc7999\n}<\/p>\n<p>.marker-blue {\n\tbackground-color: #72cdfd\n}<\/p>\n<p>.pen-red {\n\tcolor: #e91313\n}<\/p>\n<p>.pen-green,\n.pen-red {\n\tbackground-color: transparent\n}<\/p>\n<p>.pen-green {\n\tcolor: #180\n}<\/p>\n<p>.pme-content blockquote {\n\toverflow: hidden;\n\tpadding-right: 1.5em;\n\tpadding-left: 1.5em;\n\tmargin-left: 0;\n\tfont-style: italic;\n\tborder-left: 5px solid #ccc\n}<\/p>\n<p>.pme-content .image img {\n\tdisplay: block;\n\tmargin: 0 auto;\n\tmax-width: 100%\n}<\/p>\n<p>.pme-content figcaption {\n\tcolor: #333;\n\tbackground-color: #f7f7f7;\n\tpadding: .6em;\n\tfont-size: .75em;\n\toutline-offset: -1px\n}<\/p>\n<p>.pme-content .image-style-align-left {\n\tfloat: left\n}\n.pme-content .image-style-align-right {\n\tfloat: right\n}\n.pme-content .image-style-align-center,\n.pme-content .image-style-align-left,\n.pme-content .image-style-align-right,\n.pme-content .image-style-side {\n\tmax-width: 50%\n}<\/p>\n<p>.pme-content .image {\n\tposition: relative;\n\toverflow: hidden;\n\tclear: both;\n\ttext-align: center\n}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a successful Atlanta business owner in this high-pressure time, you\u2019ve learned to master the art of the pivot.&nbsp; Pivot on pricing, pivot on operations, pivot on hiring, pivot on supply, pivot on financials&#8230;&nbsp; Successfully pulling it off is impressive \u2013 really. As someone who works closely with a LOT of SMB owners, believe me, I know that it ain\u2019t easy. In fact, maybe you\u2019re one of those businesses&#8230; <a class=\"more-link\" href=\"https:\/\/prosperlcpa.com\/blog\/2022\/05\/three-financial-statements-atlanta-smbs-need-to-get-right\/\">Read More<a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-15512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"entry"},"_links":{"self":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts\/15512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/comments?post=15512"}],"version-history":[{"count":0,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts\/15512\/revisions"}],"wp:attachment":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/media?parent=15512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/categories?post=15512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/tags?post=15512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}