{"id":225234,"date":"2023-02-21T19:00:59","date_gmt":"2023-02-21T19:00:59","guid":{"rendered":"https:\/\/www.markperlbergcpa.com\/anticipating-first-year-expenses-when-opening-a-atlanta-business\/"},"modified":"2023-02-21T19:00:59","modified_gmt":"2023-02-21T19:00:59","slug":"anticipating-first-year-expenses-when-opening-a-atlanta-business","status":"publish","type":"post","link":"https:\/\/prosperlcpa.com\/blog\/2023\/02\/anticipating-first-year-expenses-when-opening-a-atlanta-business\/","title":{"rendered":"Anticipating First-Year Expenses When Opening a Atlanta Business"},"content":{"rendered":"<div class=\"pme-content\">\n<p style=\"text-align:center;\"><span style=\"background-color:transparent;color:#000000;\">It\u2019s February and love is in the air. (So are taxes. And Super Bowls.)<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">Flowers and chocolates showed up on desks and countertops this week with sweet little romantic notes. Restaurants set those sweetheart menus for their in-love diners. And if you\u2019re one of the \u201clucky\u201d ones with heart eyes for that special someone, you might have spent $200 (or more) on your significant other&nbsp;<\/span><a href=\"https:\/\/www.cnbc.com\/2023\/02\/07\/valentines-day-spending-jumps-even-if-it-means-more-credit-card-debt.html#:~:text=This%20year%2C%20Americans%20will%20shell,up%20from%20%24175.41%20in%202022.\"><span style=\"background-color:transparent;color:#1155cc;\"><u>this year<\/u><\/span><\/a><span style=\"background-color:transparent;color:#000000;\">.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">Being in love ain\u2019t cheap.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">And anyone who celebrated Valentine\u2019s Day knows that the same dozen roses you could have bought in January were almost double their price the second week of February.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">But if you\u2019re a newbie in the love department, you might not truly understand just how much you\u2019d have to shell out for that special someone. It\u2019s easy to get caught unawares by the expense of it all and find yourself paying it off over months.<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">First-time owners have a similar experience starting a Atlanta business (oof\u2026 that segue).&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">When you thought about opening a business, you knew it was gonna be costly, but just&nbsp;<i>how much<\/i>? When you\u2019re new to the game, it\u2019s tough to fathom just how fast the money will go \u2013 let alone anticipate all of those first-year expenses.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">As someone who knows well and has advised many new business owners, I want to give a little insight on this topic today. So, you can be better prepared\u2026 or to pass it along to someone who\u2019s just now starting out.<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">If you\u2019re preparing to launch a new business venture (or are already in the thick of it), let\u2019s get something on the calendar and look it over together. You\u2019ll never regret preparing your future self for success.&nbsp;<\/span><br \/><span style=\"background-color:#ffffff;color:#000000;\"><strong><a href=\"https:\/\/calendly.com\/mark-perlberg-cpa\">calendly.com\/mark-perlberg-cpa<\/a>&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">Now, onto today\u2019s topic\u2026<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\"><\/span><span class=\"text-huge\" style=\"background-color:transparent;color:#000000;\"><strong>Anticipating First-Year Expenses When Opening a Atlanta Business<\/strong><\/span><span style=\"background-color:transparent;color:#000000;\"><\/span><br \/><span class=\"text-small\" style=\"background-color:transparent;color:#000000;\"><i>\u201cExpectations is the place you must always go to before you get to where you&#8217;re going.\u201d &#8211; Norton Juster<\/i><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">When you\u2019re opening a business, it isn\u2019t always clear how much money it takes to get started and keep it running for a year&nbsp;\u2014 but it is often underestimated. A&nbsp;<\/span><a href=\"https:\/\/www.business.org\/finance\/loans\/the-cost-of-starting-a-business\/\"><span style=\"background-color:transparent;color:#1155cc;font-family:Georgia, serif;\"><u>recent poll<\/u><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"> of 700 small-business owners found that more than half of them lowballed what they\u2019d have to spend during their first year.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">That\u2019s a lot of miscalculation \u2014 and a lot of potential for having to shut the doors before you ever get off the ground. No wonder a third of small companies go out of business within two years.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">All that to say: It pays to know what you\u2019re getting into and how to survive those crucial first 12 months after opening a business.<strong>&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><strong>Where&nbsp;<\/strong><i><strong>does&nbsp;<\/strong><\/i><strong>all the money go?<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">Surveys have shown that business owners drop from 35 to 100 grand in the first year, depending on whether their company is completely online or completely brick-and-mortar.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">Here\u2019s the breakdown: about a third for inventory, a fifth on equipment, 10% to 15% each on location and taxes, and a little under 10% each for utilities and payroll. Other common costs include insurance and marketing. New owners have said that surprise-heavy expenses have included taxes, technology, various fees, and (less of a surprise these days, for sure) shipping costs.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">Where\u2019s the money coming from for all that? Most sources are familiar: investors (such as venture capitalists and angel investors), crowdfunding, and borrowing from family or friends. The U.S. Chamber of Commerce claims that most startup \u201cseed rounds\u201d are around half a million to 2 million bucks.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">One troubling surprise for some brand-new&nbsp;Atlanta businesses is the lack of conventional funding. Commercial business loans can be hard to come by for completely new companies that have no proof of future revenue. Many owners turn to their own money in the form of their everyday savings, nest eggs, alternative lenders (such as peer-to-peer lending, with its risks), credit cards, or personal loans.<\/span><span style=\"background-color:#ffffff;color:#122241;font-family:Georgia, serif;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><strong>Common mistakes<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">What goofs should you avoid when opening a business?<i>&nbsp;<\/i><\/span><\/p>\n<ul>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Inaccurate billing.&nbsp;<\/i>Often startups do little better than throw a dart at a board to determine a price for their services (one that *hopefully* balances attractive fairness and eventual profit). A year\u2019s experience can be a pricey teacher if you underestimate initially and fail to adjust what you charge.<i>&nbsp;<\/i><\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Blending personal and business expenses.&nbsp;<\/i>Business bank accounts and bank cards should be opened before the first service is rendered and kept strictly for business \u2014 documenting tax deductions being just one of the many reasons.<i>&nbsp;<\/i><\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Skimping on professionals.&nbsp;<\/i>Get the best lawyers and tax pros you can afford. They\u2019ll pay for themselves in a surprisingly short time.<i>&nbsp;<\/i><\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Failing to keep an emergency fund.&nbsp;<\/i>As solid as this advice is for household expenses, it\u2019s even more important in business.&nbsp;<\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Discarding receipts.&nbsp;<\/i>Cash register tapes, invoices, canceled checks, proof of purchase of furniture or machinery \u2026 Your<i>&nbsp;<\/i>biz accounting, particularly in a first year when your company might operate at a loss, depends on deductions and documentation. Invest in a good document-tracking system \u2014 or at least a good filing cabinet<i>.&nbsp;<\/i><\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Not following the money.&nbsp;<\/i>Expenses should be evaluated constantly to make sure income is keeping pace with outlay. Not keeping up with invoicing or billing (not to mention knowing when and how to charge sales tax) can quickly turn into late fees, interest, penalties \u2014 essentially wasted money.<i>&nbsp;<\/i><\/span><\/li>\n<li><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Putting sales ahead of profit.&nbsp;<\/i>How much you bring in is not necessarily how much you make after expenses \u2026 That\u2019s easy to forget in the thrill of a new business.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><strong>Thinking ahead<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\">Small-business owners in the poll we mentioned brought in between 50 grand to the very low six figures in their first year \u2014 respectable, but not all profit. In fact, only 15% of business owners polled started to turn a profit in under a year (the percentage jumps to 2 out of 5 in the second year).&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><strong>Plan to survive your first year of business right when that year begins by figuring out your startup costs beforehand<\/strong>. The U.S. Small Business Administration has a <\/span><a href=\"https:\/\/www.sba.gov\/sites\/default\/files\/2020-08\/Startup%20Costs%20Worksheet-508.pdf\"><span style=\"background-color:transparent;color:#1155cc;font-family:Georgia, serif;\"><u>calculator<\/u><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"> for this; we can help, too. Also, sooner rather than later:&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Visualize your ideal client.<\/i> This concept will evolve, of course, but you don\u2019t necessarily want to take every client who happens to walk through your door. Don\u2019t try to be everything to everyone. That goes for every marketing or networking event, too \u2014 don\u2019t be invisible, but don\u2019t spread yourself too thin, either.&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Trim costs early on.&nbsp;<\/i>The bag lunch? Public transit instead of driving your own car? Do you really need all that office space right from the get-go?&nbsp;<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;font-family:Georgia, serif;\"><i>Keep your business plan nimble.<\/i> Things will change more than you can imagine. Be patient and keep your eye on your goal, but adapt along the way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">The process of opening a business is too important to wing it on your own. Ideally, you want other professionals around you, helping you get off the ground or keep flying. Feel free to count us in.<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\">Getting you started right,<\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\"><strong>Mark Perlberg<\/strong><\/span><\/p>\n<p><span style=\"background-color:transparent;color:#000000;\"><\/span><\/p>\n<\/div>\n<style>.pme-content {\n\tfont-size: 1.2em\n}<\/p>\n<p>.text-tiny {\n\tfont-size: .7em\n}<\/p>\n<p>.text-small {\n\tfont-size: .85em\n}<\/p>\n<p>.text-big {\n\tfont-size: 1.4em\n}<\/p>\n<p>.text-huge {\n\tfont-size: 1.8em\n}<\/p>\n<p>.marker-yellow {\n\tbackground-color: #fdfd77\n}<\/p>\n<p>.marker-green {\n\tbackground-color: #63f963\n}<\/p>\n<p>.marker-pink {\n\tbackground-color: #fc7999\n}<\/p>\n<p>.marker-blue {\n\tbackground-color: #72cdfd\n}<\/p>\n<p>.pen-red {\n\tcolor: #e91313\n}<\/p>\n<p>.pen-green,\n.pen-red {\n\tbackground-color: transparent\n}<\/p>\n<p>.pen-green {\n\tcolor: #180\n}<\/p>\n<p>.pme-content blockquote {\n\toverflow: hidden;\n\tpadding-right: 1.5em;\n\tpadding-left: 1.5em;\n\tmargin-left: 0;\n\tfont-style: italic;\n\tborder-left: 5px solid #ccc\n}<\/p>\n<p>.pme-content .image img {\n\tdisplay: block;\n\tmargin: 0 auto;\n\tmax-width: 100%\n}<\/p>\n<p>figure.image {\n    text-align: center;\n}<\/p>\n<p>.pme-content figcaption {\n\tcolor: #333;\n\tbackground-color: #f7f7f7;\n\tpadding: .6em;\n\tfont-size: .75em;\n\toutline-offset: -1px\n}<\/p>\n<p>.pme-content .image-style-align-left {\n\tfloat: left\n}\n.pme-content .image-style-align-right {\n\tfloat: right\n}\n.pme-content .image-style-align-center,\n.pme-content .image-style-align-left,\n.pme-content .image-style-align-right,\n.pme-content .image-style-side {\n\tmax-width: 50%\n}<\/p>\n<p>.pme-content .image {\n\tposition: relative;\n\toverflow: hidden;\n\tclear: both;\n\ttext-align: center\n}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s February and love is in the air. (So are taxes. And Super Bowls.) Flowers and chocolates showed up on desks and countertops this week with sweet little romantic notes. Restaurants set those sweetheart menus for their in-love diners. And if you\u2019re one of the \u201clucky\u201d ones with heart eyes for that special someone, you might have spent $200 (or more) on your significant other&nbsp;this year.&nbsp; Being in love ain\u2019t&#8230; <a class=\"more-link\" href=\"https:\/\/prosperlcpa.com\/blog\/2023\/02\/anticipating-first-year-expenses-when-opening-a-atlanta-business\/\">Read More<a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-225234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"entry"},"_links":{"self":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts\/225234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/comments?post=225234"}],"version-history":[{"count":0,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/posts\/225234\/revisions"}],"wp:attachment":[{"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/media?parent=225234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/categories?post=225234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prosperlcpa.com\/blog\/wp-json\/wp\/v2\/tags?post=225234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}