Prosperl CPA | Accounting Blog

I’m always a little surprised (but mostly not) by the number of responses to these weekly writings from Atlanta business owners like you. Here’s a little insight into why I do this… an inside scoop. I’m certainly not a marketing expert, but I’ve discovered something here that really is worth sharing. There’s a reason why many small business owners think email marketing doesn’t work. They haven’t been doing it right… Read More

Ever finished a meeting and thought That could have been an email? Yeah, I get that. Work meetings are one of those necessary evils that too often end up being time wasters rather than savers. But you can’t simply wave a magic wand and eliminate them (though, in certain cases, it might be the dash of cold water you and your Atlanta business need).  Some are important as a means… Read More

As a Atlanta business owner, you carry the weight of your company on your shoulders.  But the reward is this: when things go well – your profits are good, you’re meeting your business goals, you’re dreaming for the future, entrepreneurial FREEDOM is in the air – you have a joyful load to carry.  But then there are challenges…  I don’t probably need to remind you: supply chain shortages, economic recession… Read More

With the way that the economy is going, inflation, the market gyrations, etc … ANY business seems like good business. Until it isn’t. Consider … Have you ever been in a Atlanta store when a customer starts yelling at the employee behind the counter for something tiny? The customer makes demands and throws an adult-sized temper tantrum to get their way and the worker complies because … well, the customer’s… Read More

Scrolling the 9/11 tributes in my social media and news feeds this past weekend served as an excellent reminder of how we all can bounce back from great difficulties. And the reminder seems especially poignant now as our nation (and Atlanta business owners like you) continue to recover from the economic fallout of the last two years. Couple that with the passing away of Queen Elizabeth (7 decades of monarchy… Read More

In today’s online-driven world, it’s no surprise that securing sensitive information is essential. Just like you cover your Atlanta business for other possible risks (property damage, theft, injury, etc.) so should you also be thinking of how to keep your business safe from virtual attacks. And lest you immediately think: But Mark – my business is completely different! Well, read on. Data breaches are rampant these days (In fact the IRS just… Read More