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How do you make financial decisions for your Atlanta business? Do you set aside time to review your actual financial reports, or are you committing “bank balance bookkeeping”? You know what I mean: checking your business bank account daily as a measurement of your business health. If that’s you, we should really talk. And before we talk, read this. Use These Financial Reports For Business Decisions By Mark Perlberg CPA… Read More

If you’re struggling in your Atlanta business, and not getting the traction you need, I have a quick thought for you today. Struggling Atlanta Businesses Should Be Careful With Price Reductions “Despite your best efforts, not everyone wants to be helped. Make a difference where you can and be at peace with the rest.” -Gary Hopkins It can be tempting for Atlanta businesses to believe that pricing is the primary… Read More

During the first Super Bowl that Tom Brady won (with the Patriots), these were some of the companies who advertised (hat tip to Jon Erlichman of Bloomberg): AOL Blockbuster Radio Shack Circuit City CompUSA Sears HotJobs Yahoo VoiceStream Wireless Gateway Computers The year was 2002, and life looked a little different, eh? BUSINESS looked different. Over the past few years, we’ve all had to adjust to some things. It’s a… Read More

There is a difference between income and wealth. Tax returns aren’t about wealth — they’re about “income”, and how that is defined. Business owners and real estate investors have access to powerful tax advantages that wage earners do not … and wage-earners probably wouldn’t understand them. This is true for smart Atlanta business owners the world over. Or perhaps you’re considering STARTING a Atlanta business? Let’s talk about making that… Read More

If we’ve learned anything from 2020, it’s that our best-laid plans don’t always turn out. As the great philosopher Mike Tyson once said: everyone has a plan until they get punched in the face. What is your plan for exiting your Atlanta family business? You need to have a direction. For many, it’s moving the family business towards a sale. But for many others, they want to see their work… Read More

So … I’m not sure if you knew this. Apparently, running a business is expensive. And controlling costs can be daunting. But despite whatever you might see from those gurus who are posing by their Lamborghinis in the Facebook ads … even the leanest Atlanta businesses are never 100% profit. Trust me — I’ve seen it all. Which is why I wanted to take a moment to write about this… Read More